WELCOME TO SIMPEL SOURDOUGH

Quite possibly the most amazing place for sourdough lovers worldwide. Here, you'll discover a treasure trove of wonderful products, recipes, and guides to perfect your sourdough baking journey.

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A SOURDOUGH LOVE STORY

Simpel Sourdough founded by AnneSofie and Peter, is a passionate sourdough baking project based in Viborg, Denmark.

We bring people together through the joy of artisanal bread and pastries, promoting the art of sourdough baking worldwide.

Our mission is to unite sourdough baking enthusiasts by providing top-quality baking tools, high-quality flour, and comprehensive education.

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More than 18.000+ customers has chosen us

Anna Dyrberg Knudsen
Anna Dyrberg Knudsen★★★★★

Have now got the hang of techniques, tricks and timing. THANKS! Highly recommended. 😊

Bjørn K&CO
Bjørn K&CO★★★★★

A pleasure to follow “simple sourdough” and super happy and satisfied with my purchase of baking accessories in a super delicious quality 👨🏻‍🍳🥐🥯

A thorough and very welcoming course.
Recommended for anyone who wants to get better at baking with sourdough.

Uffe Hagen Nielsen
Uffe Hagen Nielsen★★★★★

Always a good experience to shop at Simpel Surdej. Easy ordering and fast delivery.

Michael Lauridsen
Michael Lauridsen★★★★★

I have nothing bad to say about Simpel Surdej. Really nice products in good quality (love the Danish produced products). Fast shipping. Delicious flour.

Sarah Holstein Knudsen
Sarah Holstein Knudsen★★★★★

Good products of the highest quality

Trusted by Thousands Around the World 🌍💚

With 122,000+ followers on Instagram37,000+ global YouTube subscribers, and  millions of video views (but hey — who's counting? 😅)… Simpel Surdej and the MasterClass has become one of the most recognized sourdough brands in Europe.

From our cozy bakery in Viborg, Denmark, we’ve welcomed visitors from around the world — all eager to experience the magic of real sourdough, handmade with care and baked with purpose.

Whether you found us through a crusty Instagram reel, a YouTube deep dive, or the smell of fresh bread on a quiet Danish street — you're in good hands.

In our MasterClass, you're not just learning sourdough.

You're joining a global community of bakers who believe in slowing down, baking better, and enjoying every bite 💚

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Do You Need a Proofing Basket? (And Which One to Choose)

Do You Need a Proofing Basket? (And Which One to Choose)

When you start baking sourdough, you can get away with a bowl lined with a floured cloth. But once you've used a proper proofing basket — a banneton — it's hard to go back. What Does a Proofing Basket Actually...

Read moreabout Do You Need a Proofing Basket? (And Which One to Choose)

What's the Best Knife for Sourdough Bread?

What's the Best Knife for Sourdough Bread?

You've baked the perfect sourdough loaf. Crunchy crust, open crumb, smells incredible. And then you try to cut it with the wrong knife — and it squashes flat. A good bread knife makes an enormous difference. Here's what to look...

Read moreabout What's the Best Knife for Sourdough Bread?

How to Build a Sourdough Starter From Scratch — Day by Day

How to Build a Sourdough Starter From Scratch — Day by Day

A sourdough starter is just flour, water and time. That's it. No special equipment, no magic — just a little daily attention over about a week. Here's exactly what to do, day by day. What You Need A clean jar...

Read moreabout How to Build a Sourdough Starter From Scratch — Day by Day