WELCOME TO SIMPEL SOURDOUGH

Quite possibly the most amazing place for sourdough lovers worldwide. Here, you'll discover a treasure trove of wonderful products, recipes, and guides to perfect your sourdough baking journey.

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Explore our STARTER Package

for your sourdough journey!

Starter Kit - SIMPEL - sourdough & coffee
Sale price$84.00 USDRegular price $100.00 USD
Pro Package
Sale price$125.00 USDRegular price $160.00 USD

Starter Kit

1x Proofing Baskets (Custom Artisan Edition)
1x Bread Lame (Oak Handle)
1x Sourdough Starter (ready to bake)
1x Mariagertoba BIO Wheat Flour 3kg
1x Dough Scraper
1x Recipe Collection (digital)

Pro Package

2x Proofing Baskets (Custom Artisan Edition)
1x Bread Lame (Oak Handle)
1x Metal Dough Whisk
1x Sourdough Starter (ready to bake)
1x Mariagertoba BIO Wheat Flour 3kg
1x Rugbrød Tin
1x Dough Scraper
1x Recipe Collection (digital)

A SOURDOUGH LOVE STORY

Simpel Sourdough founded by AnneSofie and Peter, is a passionate sourdough baking project based in Viborg, Denmark.

We bring people together through the joy of artisanal bread and pastries, promoting the art of sourdough baking worldwide.

Our mission is to unite sourdough baking enthusiasts by providing top-quality baking tools, high-quality flour, and comprehensive education.

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More than 18.000+ customers has chosen us

Anna Dyrberg Knudsen
Anna Dyrberg Knudsen★★★★★

Have now got the hang of techniques, tricks and timing. THANKS! Highly recommended. 😊

Bjørn K&CO
Bjørn K&CO★★★★★

A pleasure to follow “simple sourdough” and super happy and satisfied with my purchase of baking accessories in a super delicious quality 👨🏻‍🍳🥐🥯

A thorough and very welcoming course.
Recommended for anyone who wants to get better at baking with sourdough.

Uffe Hagen Nielsen
Uffe Hagen Nielsen★★★★★

Always a good experience to shop at Simpel Surdej. Easy ordering and fast delivery.

Michael Lauridsen
Michael Lauridsen★★★★★

I have nothing bad to say about Simpel Surdej. Really nice products in good quality (love the Danish produced products). Fast shipping. Delicious flour.

Sarah Holstein Knudsen
Sarah Holstein Knudsen★★★★★

Good products of the highest quality

Trusted by Thousands Around the World 🌍💚

With 122,000+ followers on Instagram37,000+ global YouTube subscribers, and  millions of video views (but hey — who's counting? 😅)… Simpel Surdej and the MasterClass has become one of the most recognized sourdough brands in Europe.

From our cozy bakery in Viborg, Denmark, we’ve welcomed visitors from around the world — all eager to experience the magic of real sourdough, handmade with care and baked with purpose.

Whether you found us through a crusty Instagram reel, a YouTube deep dive, or the smell of fresh bread on a quiet Danish street — you're in good hands.

In our MasterClass, you're not just learning sourdough.

You're joining a global community of bakers who believe in slowing down, baking better, and enjoying every bite 💚

NEW RECIPES

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Sourdough Flutes — Light, Airy & Ready by Morning

Sourdough flutes are what you make when you want all the satisfaction of a baguette without the stress of shaping a baguette. Long, golden, crackling crust — with a soft, open interior full of irregular holes and that unmistakeable slow-fermented...

Read moreabout Sourdough Flutes — Light, Airy & Ready by Morning

Sourdough Rolls (Surdejsboller) — Light, Fluffy & Easy

Sourdough rolls are one of those bakes that makes you realise what bread is supposed to taste like. A thin, crackling crust that shatters when you break it open. A soft, slightly chewy interior. And a gentle, lingering sourness that...

Read moreabout Sourdough Rolls (Surdejsboller) — Light, Fluffy & Easy

The Perfect Sourdough Pizza Dough – Crispy, Airy & Full of Flavour

Sourdough pizza is everything a pizza should be — crispy on the outside, airy on the inside, and with that deep, complex flavour you just can't get from commercial yeast. Once you've eaten it, supermarket pizza starts to feel like...

Read moreabout The Perfect Sourdough Pizza Dough – Crispy, Airy & Full of Flavour